Une stratégie de lancement élégante pour multiplier par 7 la durée de visionnage des cibles
LaunchOutermindsTwitch
Mode Turbo engagé
2M Twitch Minutes de veille
Gain massif de créateurs
117 créateurs diffusés en continu
Trucs et astuces
7X Target Watch Time
Défi
What Outerminds needed
Outerminds recognize the importance of great creator outreach, however, the lift required to engage creators at scale is expensive; both in time and resources. To support a launch activation for their latest title, Turbo Kid, Outerminds were looking for a platform that could provide the scale and precise targeting they need to reach new communities.
Solution
How the Drop ran
The Outerminds team were able to use the Dare Drop platform's proprietary community targeting tools to lock in and reach the Platformer, Speedrunning and Metroidvania creator communities with ease. Doing so, Turbo Kid was able to enroll 117 creators for the Drop, produce 7X the target watch times and generate 2M watch minutes ahead of a successful game launch with a legacy IP.